For business leadership
Get a current view of the whole market: competitor launches, pricing changes, messages and demand signals in one place.
A market view for steering actions and the business
Dagmar Competitor Monitoring Competitor Monitoring
The full competitive landscape in one view.
Meta, Google, TikTok and LinkedIn ads. Launches, pricing changes, site updates and news. AI monitors collect the signals in the background, so you read the findings ready to use.
Active competitors
28
Active monitors
42
Findings in 24 h
147
Total ads
12 482
Platform coverage
Last 7 days Meta 94%
Google 78%
LinkedIn 84%
TikTok 61%
Findings · last hour
LAUNCH Competitor A: new campaign page for the summer campaign
PRICE Challenger: base plan -5 €/mo
NEWS New M&A activity reported in the category
What it is built on
4
ad platforms
in one ad library
6+
AI monitors
searching on your behalf
4
report templates
with one click
24/7
scheduled monitoring
background queues running
Who it is for
A market view for leaders who want more than screenshots.
Business leaders, strategists, marketing leaders and analysts share the same competitive snapshot. AI monitors keep the data fresh, so decisions become actions.
For marketing leadership
See how competitors shift their messaging and media activity during the campaign period. Decisions are based on what is happening right now.
A clear basis for media and advertising choices
For analysts and data teams
Structured exports, shared reports and your own database support further analysis. Ad history remains available even if a competitor removes the original.
Fewer screenshots, more usable data
We build a proper demo with real data.
We build the demo around your category, competitors and source material. We define the competitors, start the monitors and review the first findings together, so you see concretely what your competitors are doing right now.
META · GOOGLE · TIKTOK · LINKEDIN · META · GOOGLE · TIKTOK · LINKEDIN · META · GOOGLE
Ad libraries
Four platforms, one ad library.
Meta, Google, TikTok and LinkedIn in one view with shared filters. Compare creatives, ad formats and campaign rhythms without jumping between tabs.
01
Meta
Facebook and Instagram ads
Reels, carousels and static ads
02
Search, display, YouTube and other ad surfaces
Video ads, search texts and shopping ads
03
TikTok
Fast ad ideas and video advertising
Vertical videos and sharp hooks
04
B2B ads, posts and messaging angles
Sponsored content and expert messaging
MONITORS · FINDINGS · REPORTS · AI · MONITORS · FINDINGS
Claude-based AI monitors
AI monitors keep competitors visible for you.
AI monitors use Anthropic Claude, bringing strong classification and reasoning to competitor work. You choose the competitor and template; the monitor finds sources and writes findings into the feed.
Claude
as the monitoring engine
6+
ready-made monitor templates
7/30
day finding windows
24/7
scheduling in the background
News monitor
A daily summary of competitor news, releases and media mentions with sources.
"Competitor A published Q1 results and announced a new partnership."
Pricing monitor
Pricing moves, campaign prices and changes across product categories.
"A challenger lowered the base package price by five euros this week."
Product and ecommerce monitor
New, removed and repriced products in competitor online stores.
"The category leader added a broader product tier and discounted the old package."
Launch detection
Identifies launches by grouping new ads, page changes and posts together.
"A new campaign page and five Meta ads suggest the summer campaign starts at month-end."
Website changes
Homepage, pricing and product page comparisons when something important changes.
"A competitor homepage shifted its main message from family packages to business customers."
Deep research
A weekly competitor review: moves, risks and opportunities in one document.
"The category is clearly moving toward family packages and testing a new pricing tier."
Finding feed
Findings ready to read.
AI monitors turn sources into structured findings: headline, summary, classification and source link. Prioritize, comment and send them to the monthly report with one click.
NEW Competitor A: 18 new Meta ads
PRICE Challenger: base plan -5 €/mo
LAUNCH Category leader: summer campaign at month-end
NEWS New M&A activity reported in the category
Quick research
Ask, and the monitors investigate.
Send a one-off research request straight to the monitoring queue. For example: "What did our main competitor do last week?" or "Compare the B2B messaging of the two largest companies in the category."
Request Ready in 2 min
What is new with the main competitor during the last 7 days?
Answer
- · 18 new Meta ads (mortgage campaign)
- · Homepage lead message updated with a new angle
- · Two new expert hires on LinkedIn
- · Average customer review rating rose from 4.3 to 4.4
Why it matters
Competitor monitoring needs a shared view, not more tabs.
AI monitors and ad libraries work under one roof. Data, creatives and recommendations stay in one place the whole team can use.
01
Competitor ads change fast.
If new creative angles are noticed only at the end of the month, the response is already late.
02
Manual monitoring does not accumulate.
Meta, Google, TikTok and LinkedIn live in separate libraries. One person cannot check everything every week.
03
Reporting steals time from analysis.
Screenshots, tables and summaries consume the hours that should go into interpretation and recommendations.
All features
The whole competitor monitoring workflow in one view.
Monitoring, ad libraries, analysis, reporting, background work and administration each have their own views. You know exactly what you get when the workspace goes live.
01 Home
Snapshot
See the most important changes immediately: competitor count, totals, platform-specific figures, coverage and latest signals.
Metrics Coverage Fresh alerts
Snapshot
May 2026 · updated 12 min ago
Competitors
28
Total content
12 482
Meta ads
6 210
LinkedIn & TikTok
1 938
Meta coverage 94%
Google coverage 78%
TikTok coverage 61%
New campaign
Competitor A: 18 new Meta ads
Message shift
Trust arguments rose 32% in the category
Busy week
Three competitors changed YouTube ad format
02 Competitor list
Competitor management
Manage your own brand, competitors, keyword monitoring and ad library source URLs in the same view.
Own brand Competitors Keyword monitoring
Competitor management
Own brand, competitors and keyword monitoring
Own brand
OwnComparison account
Competitor A
Active5 sources configured
Competitor B
Active6 sources configured
KeywordmortgageMeta · Google
Keywordgreen electricityGoogle · LinkedIn
Keywordfamily insuranceMeta · TikTok
03 Meta
Meta ad library
Collect Facebook and Instagram ads, filter by competitor and inspect executions in a gallery or list.
Collection trigger Ad gallery Saved filters
Meta ad library
Gallery · saved view
All competitors Video Last 30 days
Mortgage campaign
Competitor A
17 versions · CTA: Learn more
Switching benefit
Competitor B
17 versions · CTA: Learn more
App launch
Competitor C
17 versions · CTA: Learn more
04 Google
Google ad library
Monitor search, display, YouTube, Maps, app and shopping ads, then open video and text ad analyses.
Ad surface filters Video analysis Transparency data
Google ad library
Surfaces, video executions and AI breakdown
Search
YouTube
Display
Maps
Shopping
YouTube bumper ad versions
Extracted headline
Lower monthly price for families
Ad theme
Security, price and easy switching
Recommendation
Respond with an evidence-backed comparison ad
05 TikTok
TikTok ad library
See vertical creatives, advertisers, impression ranges and fast format changes in younger channels.
Video creatives Impression ranges Advertiser IDs
TikTok ad library
Competitive review of vertical video
"3 tips for a cheaper everyday life"
Views 100k-1M Finland
Creator-led concepts 72%
Price-led hooks 58%
Product demos 43%
Most active advertiser: Competitor B · 26 executions
06 LinkedIn
LinkedIn ads and posts
Bring B2B ads and competitor content themes together so sales and expert messaging do not disappear from view.
B2B ads Company IDs Messaging angles
LinkedIn ads and posts
B2B messaging, expert content and advertising
in
Cloud migration without lock-in
Competitor B · Sponsored · Lead form
in
CFO guide to quarterly forecasting
Competitor C · Organic · 248 reactions
in
Security checklist for teams
Competitor A · Sponsored · Document ad
07 Ad analysis
OCR and video analysis
Detects ad copy, headlines and calls to action from images. From videos it extracts speech, visible products, scene rhythm and the creative angle. All ad formats enter the analysis, not just static images.
Image OCR Video transcript Scene breakdown
Trends and findings
AI competitor comparison · Q2 launch window
Share of sustainability messages 68%
Share of price-led messages 41%
Trust and security 74%
Competitors are shifting investment from generic value propositions to provable claims.
Video launches cluster on Mondays, LinkedIn expert content around midweek.
Recommended response: combine price comparison and trust proof in the same ad.
08 AI analysis
Trends and findings
Compare competitors, detect shifts in messaging angles and make recommendations from evidence-based findings.
Trend analysis Comparison mode Recommendations
Trends and findings
AI competitor comparison · Q2 launch window
Share of sustainability messages 68%
Share of price-led messages 41%
Trust and security 74%
Competitors are shifting investment from generic value propositions to provable claims.
Video launches cluster on Mondays, LinkedIn expert content around midweek.
Recommended response: combine price comparison and trust proof in the same ad.
09 Reporting
Monthly analysis
Build a monthly analysis, edit conclusions, add findings and export the material for clients or internal teams.
Editing view Executive summary Export files
Monthly analysis
May 2026 report draft
Executive summary
Competitor video testing grew 38%
Launches used short, proof-led hooks, and Meta reach was supported with YouTube retargeting.
Key findings OK
Ad examples OK
Recommendations OK
Export PDF/PPTX Ready
10 Data chat
Data chat
Ask the data in natural language, narrow by platform and turn findings quickly into report material.
Natural language Platform filters Chart answers
Data chat
Limited to Meta, Google and TikTok
Which competitor used the most video ads during the last 30 days?
Competitor A leads in video volume
312 video executions, mostly in Meta Reels and YouTube bumper ads.
Competitor A 84%
Competitor B 56%
Competitor C 39%
11 Analytics
Analytics and findings
Review share of voice, ad format distribution, ad themes, tone and competitor-specific rhythms.
Share of voice Ad themes Tone
Analytics and findings
Share of voice, themes, tone and channel split
Share of voice split
90 daysShare
Competitor A 46%
Competitor B 26%
Competitor C 16%
Theme spike: "price transparency" +21%
Tone: 62% positive, 9% risk signal
Deeper analytics
Turn ad material into a usable competitive view.
Share, rhythm, ad formats, messaging angles, channel split and recommendations in one view. You get next steps, not just charts.
01
Share of voice
Shows competitor share of voice overall, by platform and across the selected period.
02
Creative breakdown
Identifies ad formats, messaging angles, calls to action, themes and video emphases by competitor.
03
Channel split
Compares how competitors weight Meta, Google, TikTok and LinkedIn in their campaign rhythm.
04
Tone and claims
Separates price claims, trust arguments, sustainability themes and risk signals from ad copy.
05
Competitor rhythm
Reveals launch spikes, quiet periods, most active weekdays and the number of new versions.
06
Action-oriented reporting
Turns findings into prioritized recommendations for monthly analyses and shareable reports.
Analytics and findings
Cross-platform competitor view · Last 90 days
Share of voice
46%
+8 pts
New ad pace
312
new versions
Theme shift
21%
price transparency
Share of voice
46% Comp. A
Competitor A
Competitor B
Competitor C
Other
Competitor comparison
Updated Competitor A · video executions 84%
Competitor B · price-led copy 58%
Competitor C · trust arguments 63%
Category average · new versions 47%
Competitor channel split
Meta · Google · TikTok · LinkedInCompetitor A
Competitor B
Competitor C
Recommended next steps
1. Respond to the category leader's price transparency claim with a verifiable comparison.
2. Move the YouTube bumper ad into testing before the next competitor wave.
3. Add tone and channel split appendices to the monthly report.
First value
First finding during the first session.
Add competitors, start the first collection and see what the AI monitors pick up. A report for your team or client can go out during the same session.
First value checklist
Workspace onboarding · day 1
1
Add your own brand and 3-5 competitors
Save Meta, Google, TikTok and LinkedIn sources or start with keyword monitoring.
2
Start the first collection
The background queue fetches ads, creatives, metadata and platform-specific signals into one view.
3
Create the first finding
Open the snapshot, compare share of voice and save a filter view for the next analysis run.
4
Share the report
Export a monthly analysis, structured data or a protected sharing link to your team or client.
Workflow
Market monitoring becomes a repeatable process.
Step 01
01
Define the competitor field
Add your own brand, competitors and keywords into one managed list.
Step 02
02
Start the monitors
Choose templates and schedule. AI monitors collect ads, prices, news and site changes in the background.
Step 03
03
Interpret the findings
Browse the finding feed, compare campaign rhythms and detect category movement.
Step 04
04
Share recommendations
Export the snapshot as a monthly report or share it through a protected link.
Reporting
Four report templates that answer the key questions.
AI monitor findings and ad libraries become a report with one click. Export as PDF, PPTX or CSV, or share through a protected link.
Competitor review
Executive summary, biggest moves, risks and opportunities for one competitor.
Launch analysis
Launch scale, message, audience, offer mechanics and implications.
Market pulse
A 7- or 30-day pulse: weak signals and next steps.
Risk and opportunity scan
What is a threat right now, and where is the real opportunity to respond.
A styled monthly report straight to the client.
PPTX
An editable deck that can be refined before sending.
CSV
Export data to analytics tools or Excel modelling.
Share link
Trackable access, expiry date and password protection.
Service packages
Clear limits, no usage-unit billing.
Packages are built for marketing leadership teams: clear limits for advertisers, ad volume, AI monitors and AI usage.
Havainto
790 €/mo
For one marketing team that wants continuous monitoring of the most important competitors.
- 6 competitors
- 10,000 ads / mo
- 6 AI monitors
- Monthly reports
Fits one brand or a small category monitor.
Recommended
Kasvu
1 490 €/mo
For active category monitoring when the competitive field is broader.
- 15 competitors
- 40,000 ads / mo
- 15 AI monitors
- Weekly pulses
Fits an agency or monitoring across several brands.
Johto
2 490 €/mo
For marketing leadership insight across multiple segments or markets.
- 40 competitors
- 120,000 ads / mo
- 40 AI monitors
- Extended reporting
Fits category leaders and multi-market monitoring.
Extensions
Grow the package without a new contract
Additional competitor 75 €/mo
Additional monitor 79 €/mo
10,000 additional ads 99 €/mo
Custom executive report template 2,500 € (one-time)
Reliable operations
Built for team use, not as a single ad gallery.
User management, shareable reports, background queues and an event log support both client work and internal analysis production.
AI monitors collect signals in the background 24/7
Saved filter views for recurring analyses
Managed access and organization-specific data
S3-based images, export files and report material
The application scopes data by organization and keeps login, invitations and admin functions behind separate protections.
FAQ
Frequently asked, answered directly.
Answers about AI monitors, reports, data sources and pricing. We cover the rest in the demo with a category example, in 30 minutes without a sales pitch.
What are the AI monitors based on?
The monitors use Anthropic Claude. The same model trusted by major AI services handles classification, summaries and finding prioritization, so you do not compromise on quality when AI handles collection.
What do the AI monitors actually do?
You choose a competitor and a monitoring template, and the monitor works in the background. Templates cover news, price updates, ecommerce changes, launches, website changes and reviews. Findings accumulate into the feed, where important items are ready for reports.
Which ad platforms are monitored?
Meta, meaning Facebook and Instagram, Google search, display, YouTube and shopping ads, TikTok and LinkedIn. Sponsored and organic posts work in the same workspace under shared competitors.
What reports can the product export?
Four ready-made report templates: competitor summary, launch analysis, market pulse and risk-opportunity scan. There is also a free monthly analysis editor and data chat. Export formats are PDF, PPTX, CSV and a protected sharing link.
Is the data collected in line with platform terms?
We use public ad libraries, transparency sources and open news, press and review pages. The product does not require personal logins to ad platforms and does not collect data from closed services.
Is data retained if a competitor removes an ad or page?
Yes. Ad materials, screenshots, metadata and AI monitor observations are stored in our Postgres database and S3-compatible object storage. Historical data does not depend on the source service staying online.
How does pricing work?
There are three ready-made packages: Havainto 790 €, Kasvu 1,490 € and Johto 2,490 € per month. Packages scale by monitored competitors, AI monitors and ad volume. Exact limits are confirmed in the demo based on the use case.
Can the data be exported into our own system?
Yes. CSV export, shareable report links and API-based extension work are part of the architecture. Organization-specific access control and an event log keep access traceable.
DAGMAR · COMPETITOR MONITORING · DAGMAR · COMPETITOR MONITORING · DAGMAR
COMPETITIVE INTELLIGENCE · AD LIBRARIES · FINDINGS · COMPETITIVE INTELLIGENCE · AD LIBRARIES
Next step
Build the competitive snapshot before your next planning meeting.
We start monitors with competitors from your own category and review the first findings together. In 30 minutes you see what is happening in the market right now.